Working video development and final design

Final working video

My final working video for the website was edited on 'iMovie', where I have included lots of videos I shot during the three photoshoots. I have made a story like production video where the audience can see and understand the true meaning behind the magazine 'New Awakening'. The first half of the video is black and white with low-key lighting with the student model in a room studying. This highlights the stress going on in students lives , together with the thunder and rain effect , which symbolises Pathetic Fallacy.

The audio then switches to more anticipation and suspense as the video and story develops.  The sunset is displayed to illustrate a new awakening to life. As the video continues I use more shots that I used during the photoshoot outside along the beach and in the gym of different models. This is when I decided to speed up the audio , using energetic fast paced music. I use first person camera shots , drone camera shots , high angle and low angle shots together with slow motion and fast motion shots to increase the professionalism of the video as a whole. I used the slogan 'Are you Healthy and Happy?' and the logo in the video to create and establish brand identity , whilst taking under consideration transitions and tempo of the video and audio. At the end of the video I included a call to action , by advertising the website www.newawakening.co.uk.