2nd front cover/contents pages development update

For the 2nd magazine front cover I have decided to use the colour palette of white , red and yellow to reflect the logo and overall brand identity. I have included a puff which draws the audiences attention to the real life story in this month's issue about Mental Health. I have included suitable cover lines that best reflect the issue. The next step is to include a call to action for the website and also I may consider minimising the logo as it is difficult to see the work on the desk. So I have to rearrange the structure.

I have included social medias which reflect cross media convergence on the contents pageant have used many call to actions. I may have to rearrange some stories which relate to general real life stories and to try and move away from just being based around mental Health. This contents page needs to include the Bauer Logo like the other contents page as well. 

 

1st front cover / contents page development update

 

I have chosen another original gym Background for the 1st front cover , with the real life story related to sports with other sports related content around the main models . I believed having dumbbells in the Background would be very symbolic of the purpose of the magazine. I have applied the colour palette of red and yellow to create a sense of brand identity on the cover lines. I have taken inspiration from the Men's Health magazine regarding the structure of the cover lines and main images. I have included a call to action , which directs users to the website , this reflects cross media convergence.

The contents page of the magazine includes multiple call to actions which direct users to the website and I have included the description of the main story and other information regarding the topic of the issue which is exercise and wellbeing. The editor's note highlights what the main magazine is about. I have experimented with using columns for the information included in the issue

Working video development and final design

Final working video

My final working video for the website was edited on 'iMovie', where I have included lots of videos I shot during the three photoshoots. I have made a story like production video where the audience can see and understand the true meaning behind the magazine 'New Awakening'. The first half of the video is black and white with low-key lighting with the student model in a room studying. This highlights the stress going on in students lives , together with the thunder and rain effect , which symbolises Pathetic Fallacy.

The audio then switches to more anticipation and suspense as the video and story develops.  The sunset is displayed to illustrate a new awakening to life. As the video continues I use more shots that I used during the photoshoot outside along the beach and in the gym of different models. This is when I decided to speed up the audio , using energetic fast paced music. I use first person camera shots , drone camera shots , high angle and low angle shots together with slow motion and fast motion shots to increase the professionalism of the video as a whole. I used the slogan 'Are you Healthy and Happy?' and the logo in the video to create and establish brand identity , whilst taking under consideration transitions and tempo of the video and audio. At the end of the video I included a call to action , by advertising the website www.newawakening.co.uk.