Planning: moodboard and pitch

Pitch

How will I meet the brief?   My product should meet the brief as it covers the main topic of real life stories . Examples of real life stories would be present on my contents page and on the website.  As seen in the mood board, I will definitely apply the typical codes and conventions of magazines that bring success to the industry. Cover lines would be minimal, effective and straightforward and the masthead would be large to entice the audience with bright saturated colours using an appropriate colour palette and typography to successfully do so. This lifestyle magazine must be aimed at an emotionally engaged primary audience of 16-25 year olds , so this magazine would target this specific demographic regarding coverage they would be interested in , such as healthy eating and exercise , pertaining to the topic of lifestyle.

What is my idea and how will the audience will engage with it? As the audience have to be 'emotionally engaged' in the magazine, it must involve their interests , anxieties , happiness and overall feelings to get themselves involved in reading the magazine. My main idea is that the magazine will focus on different methods in relieving stress and anxiety possibly due to the Coronavirus or other educational stresses at it does fit the demographic. The main topic I want to focus on is health and wellbeing , so the factors I would include is healthy eating and exercising for a stress free mindset. I would include interactional features on my website , for example links to different social media sites for extra information , this would reflect the younger generation developing through technology. For both editions there would be a call to action for the audience to express their opinions about the topic and to possibly help others through their own experience. I believe a few pull quotes from experts opinions would be needed to express a formal register and overall accurate , informative approach to the topic.

How will digital convergence be used? The magazines would include the advertisement of the newly released website (call to action). The website will include an audio-visual content regarding the topic of lifestyle for the audience  . The same branding would be used on both products for an easily recognisable brand identity , using the same conventions on print and online.

                                                                              Moodboard