Audience Research : Audience profile

 Audience profile

This typical audience profile engages with the audiences best interests which best reflect the content and style of the wellbeing magazine. By analysing the audience profile , this magazine targets mostly student audiences , as they would be going through a lot of stress with exams and new routines.  I aim to highlight a male on one cover and a female on the other to illustrate that my magazine is for the mass market audience. 

Industrial context. The brand

 Bauer Media group research

Bauer media is an international media company which owns different magazines , companies and radio and TV stations .It has released and published magazines such as closer and mojo . It operates worldwide across 15 countries and was first found in 1875 by the Bauer family . It receives over 19 million consumers every week with some of the most influential brands. The group owns companies like Kiss , Heat , Yours , MCN and Trail . 

This media group connects different audiences through excellent content and their multi-touch point brand platforms . Bauer media is in a unique position to be able to deliver groundbreaking consumer insight to media professionals , having more market leading brands across a wider breadth of markets than any other  media owner.

Bauer Media group contains case studies like 'Very' which aim raise to awareness of V by Very as a credible label and increase brand perception, as well as positioning V by Very as on-trend and seasonally relevant. Their target audience needed more value from their purchases and inspiration on how to style key pieces.

Generic research: Case Studies

 Generic research