Thursday, April 8, 2021

Industrial context. The brand

 Bauer Media group research

Bauer media is an international media company which owns different magazines , companies and radio and TV stations .It has released and published magazines such as closer and mojo . It operates worldwide across 15 countries and was first found in 1875 by the Bauer family . It receives over 19 million consumers every week with some of the most influential brands. The group owns companies like Kiss , Heat , Yours , MCN and Trail . 

This media group connects different audiences through excellent content and their multi-touch point brand platforms . Bauer media is in a unique position to be able to deliver groundbreaking consumer insight to media professionals , having more market leading brands across a wider breadth of markets than any other  media owner.

Bauer Media group contains case studies like 'Very' which aim raise to awareness of V by Very as a credible label and increase brand perception, as well as positioning V by Very as on-trend and seasonally relevant. Their target audience needed more value from their purchases and inspiration on how to style key pieces.




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