Development of the slogan

Final Slogan

I decided to have a question as my slogan on both magazine covers . The question 'Are you Healthy and Happy?' , covers both my Mental Health ideas and my Sports and wellbeing ideas. The reference to 'healthy' relates to exercise and diet and the reference to the word 'Happy' relates to your overall positive mental Health.

I believe it was vital that I combined both the key important aspects in my magazine.

My top two choices were 'Are you Healthy and Happy?' and 'MIND your Health' , but I believed asking a question to my audience would be the best idea in the long run.

Other initial ideas

Originally I wanted my slogan to either be related to mental health or sports and wellbeing , so I considered these slogans for my magazine front covers.

Mental Health ideas

Daily stress can leave your health a mess

Mental illness is not equal to failure

Mental illness is not a choice, but recovery is.

Sports and wellbeing ideas

Our warm up is your work out.

Health is the root of happiness

Stay fit, feel fit

Final logo title and design / development ideas

Final logo design 

My final design is very different to my initial idea. I have chosen to have the colour palette of yellow which symbolises optimism , positivity and happiness  , but also the colour palette of red which highlights health , energy and excitement. So the colour scheme really corresponds with the different magazine covers and true meaning behind them.The design of the logo is very similar to a sunset , as I used the gradient colours to signify a new day and new beginning, hence the title 'New Awakening' 

 My initial idea was to have the 'New Awakening' title in a gold font in the middle of a sophisticated black background. With a symbol of a heart rate monitor in a persons head , this represents both the physical and mental purpose of my overall magazine. 

Title ideas

 The original title idea 

Chosen title idea - New Awakening

I decided to name the magazine 'New Awakening' as I believe this name best reflects the overall idea of a new beginning to life , through physical and psychological wellbeing

My original title ideas  - Mind Utopia , Good vibes 

My aim was to not relate the name of the magazine with sports or mental health , but instead focus more on the individual as a whole.

Inspiration from photoshoots

Inspiration

I have taken inspiration from a lot of Fitness magazines like 'Men's Health' and 'Muscle fitness' as the models are always at centre of the shot , highlighting the action and sport taking place

Update - Photoshoot 1 , 2 , 3 results

1st photoshoot

The first photoshoot consisted of Drone , GoPro and Cannon camera shots along the seafront . I decided to shoot my model displaying a variety of strenuous exercises using different sports equipment like boxing gloves and skipping ropes to reflect a healthy wellbeing. I used a variety of different camera angles like close ups and long shots to highlight the emotion of the model and also to show the main setting.

2nd photoshoot

I shot my second photoshoot in multiple gyms around Essex and decided to illustrate diversity through the ethnicity of my models . In addition to this I have also tried to use different genders in all my shots to be inclusive , hence I aim to target everyone. The models highlight different exercises that best relieve stress and I will use some of these shots on my contents and front cover.

3rd photoshoot

I wanted this photoshoot to be associated with mental health and school work. I took GoPro and Cannon shots in a desaturated low light setting of my model in a stressful situation, to highlight my main purpose of my magazine.

Flatplan of magazine

  

Shotlist for production